Facebook: Hate it or Love it, But Can You Ignore it? A Comparative Study of US and India

Abstract

Facebook has been a part of our lives for the last decade. For a company started in 2004 to have penetrated the lives of people across the globe is commendable. The perpetuation of Facebook has led to a phenomena called Facebook Addiction Disorder. Companies are using Facebook to promote their business and people are using it to promote themselves, in addition to staying connected. In this paper, an effort is made to study respondents from India and the United States of America in order to gauge their dependence on Facebook, and a comparative view of it is presented.