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공공누리This item is licensed Korea Open Government License

Title
Content Analysis of the Facebook Pages of Selected Academic Libraries in Vietnam
Author(s)
Chi, Duong Thi Phuong
Publisher
Korea Institute of Science and Technology Information
Publication Year
2021-03-30
Abstract
This study explores Facebook use in Vietnamese academic libraries by analysing libraries' posts on their Facebook pages and library users' interaction with those posts. A total of 260 posts on four academic libraries' Facebook pages were examined using the content analysis method. The findings reveal that Facebook was mainly used to encourage reading and to transmit announcements. Most of the academic libraries published one post a week. The photo was the most frequent media type of libraries' posts and gained a higher level of interaction than other posts. According to the research results, the user engagement was low, and the user interaction with libraries' posts generally was in the form of reaction. The findings can help better understand Facebook use in Vietnamese academic libraries and may assist libraries in creating a plan for using Facebook more effectively.
Keyword
social networking sites; Facebook; academic libraries; library promotion; content analysis; Vietnam
Journal Title
Journal of Information Science Theory and Practice;Volume 9 Issue 1
ISSN
2287-4577
DOI
https://doi.org/10.1633/JISTaP.2021.9.1.6
Files in This Item:
Thumbnail Content Analysis of the Facebook Pages of Selected Academic Libraries in Vietnam.pdf3.18 MBDownload
Appears in Collections:
8. KISTI 간행물 > JISTaP > Vol. 9 - No. 1
Type
Serial
URI
https://repository.kisti.re.kr/handle/10580/16267
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