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공공누리This item is licensed Korea Open Government License

Title
Study on Global Commercialization Networking Model for Small & Medium-sized Enterprise
Alternative Title
Study on Global Commercialization Networking Model for Small & Medium-sized Enterprise
Author(s)
임수지
Alternative Author(s)
Im, Su-Ji
Publisher
한국과학기술정보연구원
Korea Institute of Science and Technology Information
Publication Year
2014-10
Description
funder : 미래창조과학부
funder : KA
agency : 한국과학기술정보연구원
agency : Korea Institute of Science and Technology Information
Abstract
I. INTRODUCTION
The term big data refers to large dispersed data sets. It will help TribalVision/KISTI getting more knowledge about the customer behaviors for company X, and learning how to adopt to those customers’ needs. It will contain random bits of information we gather on customers, competitors, industry, etc., and therefore the big data marketing enables optimized and personalized marketing (that's more useful to buyers and more efficient for marketers) for company x.
The term lead generation marketing is the process of stimulating interest in a product/service for the purpose of developing a sales pipeline. Because the buying process has changed, and marketers need to find new ways to be heard among increasing noise, it is important for marketers focus on being found and using inbound lead generation marketing to build continuous relationships with buyers.
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Appears in Collections:
7. KISTI 연구성과 > 연구보고서 > 2014
URI
https://repository.kisti.re.kr/handle/10580/11211
http://www.ndsl.kr/ndsl/search/detail/report/reportSearchResultDetail.do?cn=TRKO201500002232
Fulltext
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