한국과학기술정보연구원 Korea Institute of Science and Technology Information
funder : 미래창조과학부 funder : KA agency : 한국과학기술정보연구원 agency : Korea Institute of Science and Technology Information
The term big data refers to large dispersed data sets. It will help TribalVision/KISTI getting more knowledge about the customer behaviors for company X, and learning how to adopt to those customers’ needs. It will contain random bits of information we gather on customers, competitors, industry, etc., and therefore the big data marketing enables optimized and personalized marketing (that's more useful to buyers and more efficient for marketers) for company x.
The term lead generation marketing is the process of stimulating interest in a product/service for the purpose of developing a sales pipeline. Because the buying process has changed, and marketers need to find new ways to be heard among increasing noise, it is important for marketers focus on being found and using inbound lead generation marketing to build continuous relationships with buyers.